Introduction

This site is a resource for potential customers that will benefit from a site containing images of previous, completed, and work-in-progress. This service is an advantage to the user because the information will be available 24 hours a day, seven days a week. The style of the site will be professional, educational, and simple in an effort to represent the style of Turner Construction, Inc. The primary goal of this site is to educate the user about the products and services offered and establish the brand identity in a method that is easy to use, visible, and accessible.

Turner Construction, Inc.

Website Content

The site template can be accessed at www.Turner-Construction.com. The goal of this site is to present a very polished professional site with an award-winning feel. The Turner Construction website will consist of the following main category links within the site navigation. This site, including all links within the site, will be fully functional upon completion of the site. The purpose of this template isto introduce a proposed design for the website.

• Home This will be the first page that people will view when they access the Turner Construction, Inc. website. This page contains quality images of Turner designs in addition to the company logo.
• Virtual Gallery - This section will containeducational information about the Turner Construction, Inc. line of remodeling work in addition to previous and current work. The objective of this page is to establish the brand identity and enforce the companys identity. This page will also have a section containing descriptions of each image.
• About Us This will be an informative area of the site defining the companys mission statement, philosophy, experience, and customer service commitment.
• Request Info This page will serve as an opportunity to collect information regarding potential customers in an attempt to contact them with any additional information they may request. In addition, this area will serve to capture e-mails to further the current client base.
• Contact Us This section allows the user to inquire about the Turner Construction, Inc. products and services. The page must be dynamic, meaning that all contact information will be entered into a form by the customer and stored in a database.

Design and Usability

Visual effects have been added to the pages to create an exciting experience within the site as well as draw the users focus to the images of the Turner designs. An example of these effects is the rotating image on the right side of the interface that has a smooth fading transition into the next image. In addition, when a user rolls over the images on the left, the image appears to light up and becomes the main image on the right side of the webpage. The last effect added to the page is the animated Turner logo on the top-left corner of the page created using Macromedia Flash. All together, the effects are designed to have a professional feel while directing the focus to the Turner award-winning designs.

The colors seen throughout the site will be the colors that represent Turner Construction, Inc. If the site is viewed using Internet Explorer, the scroll bar will be stylized using these colors. In addition, the Turner Construction, Inc. logo will be seen throughout the site.

Accessibility

We specialize in search engine placement for our clients, whether it be by conventional search engines or bid per click. In addition, this site is designed to be accessible and cover all US Section 508 Accessibility Standards. This means that all objects on each of the pages will be accessible by users with disabilities as set forth by the government accessibility standards. All content will be designed so that a user with visual impairments can increase the text size within the browser without affecting the page layout. All links within Turner Construction, Inc. are text links, as opposed to graphic links, so that they can be increased in size as well. In addition, within the code, the alternate text attribute will be added to all image tags so that someone trying to access the site using a screen reader will be able to utilize a description of the image. Mouse over each of the images and text on the template to view an accessibility description of each that will be utilized by a screen reader.

All web pages are constructed with valid elements and their legal attributes as set forth by the W3C Markup related recommendations that are set forth in the XHTML 1.1 Recommendation. Navigations systems, both main systems and sub systems, will be consistent across all site areas. All page areas and processes, such as Headings, main content areas, communication areas, forms and form submissions will be presented consistently.

Site Maintenance

As a website is built, preliminary decisions need to be made about collecting data. Content management may easily be one of the most important aspects of the web design process. Two interactive elements are necessary to accomplish this task, a database to store information, and form pages with built-in data collecting capabilities. An Access database will be created for data storage including customer and product information, in addition to the secure The Content Management System to manage and view all stored data within the database. An e-mail form will also be created to allow users to contact Turner.

Further Considerations

Development

All customer information for the Turner Construction, Inc. website will be stored in a Microsoft Access database. All pages will be developed using the Macromedia Dreamweaver MX editor, and all images will be created and edited in Adobe Photoshop 7.0. Digital photos and content, with permissions for each, will be needed to continue with the project implementation. All pages need to be hosted on a Macromedia ColdFusion server to support the dynamic functionalities of the website.

Domain Name and Hosting Services

Your domain name, www.Turner-Construction.com is registered with www.directNIC.com. Hosting services will need to be established and this service needs to support ColdFusion pages.

The Bid

A bid price in the amount of $1400 includes

• all pages outlined within the Website Content section of this proposal.
• a database to store all images links, image descriptions, e-mails, and detailed customer
• a Content Management System to maintain the information within the database.
• a form based e-mail system to capture all customer requests for information.
• a training manual on utilizing the form-based Content Management System.

$900 will be due in advance and the remainder of the balance will be due upon completion of the site.

Contact Us

For more information:

555 West Pensacola Street
Tallahassee Florida 32303
Phone 850.645.3268
webreview@campus.fsu.edu