Course Archive, Graduate

Marketing

MAN 5501
Operations Management (3)
Develops a conceptual framework which is useful in describing the nature of the operations function, with emphasis on identifying basic issues in managing the operations of a service organization.

MAN 5601
Multinational Business Operations (3)
Graduate survey of international business. Concepts of international economics blended with the marketing of goods and services in international markets. Current international events discussed.

MAR 5409
Business-to-Business Sales and Marketing (3)
This course focuses on building and managing relationships with business customers. It will cover business-to-business management issues, with an emphasis on topics at the mid-to-upper management level. Specific strategic marketing issues include problems and opportunities that leverage an understanding of the entire supply chain. Sales will deal primarily with complex, large/key account management and customer relations. Sales management issues will concentrate on managing a sales force focused on complex accounts.

MAR 5816
Marketing Strategy (3)
Strategy applied to planning, analysis, and control; emphasis on individual situation analysis involving consumer needs, market position, competition, and public policy environment.

MAR 5935
Global Marketing Strategies (3)